The Business Analysis Summit is now over, but the next summit will be in July 2021.

Attention: business analysts and change professionals

Are YOU involved in improving business? Do you work with people to change processes, systems and/or the structure of their organisations? Do you need a huge range of skills, behaviours and competencies to make change work through and with others? If so, you’ll know how important it is to keep developing your mindset, skills and thinking to deal with the complex and ambiguous world we live in and to help you to engage and influence others. In the 2019 edition of this free virtual summit, your host Penny Pullan asked your questions to leading speakers and thinkers from around the world, covering diversity of all kinds in the BA profession: our skills, our tools and techniques, the people we deal with, the ways we think, different aspects of our profession itself and of business analysts too. All of this will help you to step up your BA career.

Join us for the twelfth, annual, free, virtual and online Business Analysis Summit. The 2021 summit will feature short interviews with world-class experts and practicing business analysts.

The 2020 theme for the Business Analysis Summit was Diversity! The Summit is a unique chance for you to develop your skills, without the costs and hassle of travel. There is no charge to register to listen in to each speaker via the web each day, at a time to suit you, and to join in the discussions on Twitter and LinkedIn. There are already over 2500 participants registered for this eleventh annual BA Summit, a key event for business analysts since 2010.

Feedback From Past Summits

"Penny has built up over the years a powerful virtual summit for us, Business Analysts and Project Managers. Every year she has managed to further improve the format and content of the event, selecting trendy topics for each edition. Looking forward to next year!"

Sr Business Analyst, Switzerland

"Huge thanks to Penny Pullan for another excellent BA Summit. I highly recommend this free annual event to all BAs out there. Excellent and insightful speakers once again Penny."

Carol Friel
Senior Business Analyst

These are the speakers from the 2020 Summit, to give you a flavour of the summit

Penny Pullan

Business Analysis – Introduction to a Diverse Profession
Monday 27 January 2020

Adrian Reed

Diversity of Thinking – Systems Thinking
Tuesday 28 January 2020


Helen Winter

Diversity of Stakeholders and Strategies
Wednesday 29 January 2020


Paula Bell

Getting Comfortable Being Uncomfortable

Thursday 30 January 2020

Georgiana Mannion


Friday 31 January 2020

More Feedback From Past Summits

Excellent summit with a broad range of topics and lots of valuable learning points, thank you Penny.

Corrine Thomas

The flexibility of listening to the session at a convenient time during the day, the fact that it was a webinar, duration of the sessions were just long enough to keep my interest; excellent presentation and quality speakers.

Anne Marie Tovey



Business Analyst

Thanks for going to the work to putting this on. It’s a great format and good supplement to other knowledge gathering opportunities. I am a fairly experienced BA, but I always find opportunities to listen to other’s perspectives very helpful.

Kent J. McDonald



Business Advisor Knowledge Bridge Partners

1. The summit being available throughout the day 2. Diverse background of speakers 3. Very well moderated, representing the voice of the listeners / questioners 4. Linkedin group for discussions It was a wonderful summit and I feel privileged in being a part of it. Definitely look forward to attending such summits in future as well.

Salman Saleem



Sr. Business Analyst

All the summit was excellent. Wonderful! But, the ‘career focus day' was the high point.

Arlinda Veiga



Business Consultant

I thought the pace and lengths of each of the sessions were pitched just right, allowing me to take the discussions on-board without feeling ‘swamped’ at any point. I think it was very helpful. Thanks for a great series of talks!

Ken Parsonage



Senior Business Analyst

A great summit. I feel quite invigorated!

Nicki Boyd

Was easy to listen, stop and start. Thanks Penny!

Jill St. Clair



Sr Business Analyst

I liked hearing the views of where things are going and what techniques are used. It helps to keep our own role structure and methods in perspective.

Jeffrey Nakar



MIMIS Business Analyst

The topics were really interesting and the 1 pagers that were provided allowed for additional insight into the topics. A huge thank you for taking the time to help us all become more professional and improve our skills.




Business Analyst

I loved it! I loved the flexibility of being able to login anytime during the day to hear the interviews. The speakers that I heard were very professional, and well worth the time invested to listen to them. This was excellent!! thank you!

Debbie Garcia



Business Analyst

Your summits are great Penny - a community of real people, a well thought out line up of speakers & topics, good questions, real connection, real value!

Grace M

Meet Our Summit Speakers

Penny Pullan

27th January 2020

Business Analysis – Introduction to a Diverse Profession

Dr Penny Pullan is your Summit Host, who is the author of both Virtual Leadership’ and ‘Business Analysis and Leadership‘. Her session introduces the Summit, the concept, the participants and the speakers. She’ll go on to discuss what diversity is and why it’s the focus of this week’s summit.

Penny has worked across industry sectors from banking and finance, through to telecoms and pharmaceuticals. She enjoys making a difference with people grappling with tricky projects. Tricky means anything from risky, with ambiguous requirements, to having disinterested stakeholders, probably with a team dispersed around the world. If that’s your world, that’s where Penny is too! Penny is a director of Making Projects Work Ltd, and she has hosted virtual summits since 2010. You can contact Penny on Twitter at @PennyPullan or by responding to the summit e-mails.

Adrian Reed

28th January 2020

Diversity of Thinking – Systems Thinking

Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. He is a Past President of the UK chapter of the IIBA® and he speaks internationally on topics relating to business analysis and business change.  Adrian wrote the 2016 book ‘Be a Great Problem Solver… Now and the 2018 book Business Analyst

You can read Adrian’s blog here and follow him on Twitter here.


Helen Winter

29th January 2020

Diversity of Stakeholders and Strategies

Helen Winter is a highly experienced business analyst and author, who helps a diverse range of organizations across industries to deliver better business outcomes. CIOs rely on her support and clarity, when they can’t see a way through complex programmes of change. Helen will be sharing her perspectives on the diversity of stakeholders and techniques in answer to your questions.

Helen’s book, The Business Analysis Handbook, has been shortlisted for two awards. Her blog, helps business analysts worldwide with tools and techniques. She speaks and is the Chair of the Midlands branch of IIBA UK chapter.

Paula Bell

30th January 2020

Getting Comfortable Being Uncomfortable

Paula Bell is a business analyst, leadership coach, consultant, speaker and author, with a wide range of experiences in project roles in corporate America. She’s lead multiple multi-million dollar transformation projects and currently leads a team of business process consultants. She also holds two black belts, and is known as the BA Martial Artist!

Paula will share how diversity is more than ethnicity, which is what many think of first. There are many dimensions to diversity. Some of those dimensions may make you uncomfortable, but the truth is, it’s reality for others. Being comfortable being uncomfortable, can help you get over the initial response of “avoidance” and move toward “embracing” without compromising your own diversity, with the benefit of learning from others.

Find Paula at her website or blog.

Georgiana Mannion

31st January 2020


Georgiana has been working in the analysis and change space for over ten years and is currently the Vice-President of IIBA Australia. She has spoken internationally on BA and Change Management subjects with a twist. She speaks on bringing games and play into our field and has even gamified Lean! She has spoken in 4 countries, owns a suitcase of Lego, and outside of being a BA, she enjoys playing music.

Here’s Why You Should Sign Up for the 2021 Business Analysis Summit

Attend from the comfort of your own home or office

All the interviews can be listened to online. There’s no travel or hotels to book, saving you money and avoiding you having to take time off work and arrange cover to attend, and spending time away from work and your family.

Online Access to the Interviews

The interviews will be available online, for free, on the appropriate day of the summit so you can listen to them at your own convenience.

A panel of hand-picked expert speakers

Your expert speakers have been chosen by your host, Dr Penny Pullan. They will expand your thinking and provide tools and techniques for you to try out, safe in the knowledge that they’re coming from experts.

The Chance to Upgrade

To gain access to all the interviews, forever, and one to one interaction to discuss each session with the Summit host.