Attention: business analysts and change professionals
Are YOU involved in improving business? Do you work with people to change processes, systems and/or the structure of their organisations? Do you need a huge range of skills, behaviours and competencies to make change work through and with others? If so, you’ll know how important it is to keep developing your mindset, skills and thinking to deal with the complex and ambiguous world we live in and to help you to engage and influence others. In the 2019 edition of this free virtual summit, your host Penny Pullan asked your questions to leading speakers and thinkers from around the world, covering diversity of all kinds in the BA profession: our skills, our tools and techniques, the people we deal with, the ways we think, different aspects of our profession itself and of business analysts too. All of this will help you to step up your BA career.

Join us for the twelfth, annual, free, virtual and online Business Analysis Summit. The 2021 summit will feature short interviews with world-class experts and practicing business analysts.
The 2020 theme for the Business Analysis Summit was Diversity! The Summit is a unique chance for you to develop your skills, without the costs and hassle of travel. There is no charge to register to listen in to each speaker via the web each day, at a time to suit you, and to join in the discussions on Twitter and LinkedIn. There are already over 2500 participants registered for this eleventh annual BA Summit, a key event for business analysts since 2010.
Feedback From Past Summits
These are the speakers from the 2020 Summit, to give you a flavour of the summit

Penny Pullan
Business Analysis – Introduction to a Diverse Profession
Monday 27 January 2020

Adrian Reed
Diversity of Thinking – Systems Thinking
Tuesday 28 January 2020

Helen Winter
Diversity of Stakeholders and Strategies
Wednesday 29 January 2020

Paula Bell
Getting Comfortable Being Uncomfortable
Thursday 30 January 2020

Georgiana Mannion
Playfulness
Friday 31 January 2020
More Feedback From Past Summits
Meet Our Summit Speakers
Penny Pullan
27th January 2020
Business Analysis – Introduction to a Diverse Profession
Dr Penny Pullan is your Summit Host, who is the author of both ‘Virtual Leadership’ and ‘Business Analysis and Leadership‘. Her session introduces the Summit, the concept, the participants and the speakers. She’ll go on to discuss what diversity is and why it’s the focus of this week’s summit.
Penny has worked across industry sectors from banking and finance, through to telecoms and pharmaceuticals. She enjoys making a difference with people grappling with tricky projects. Tricky means anything from risky, with ambiguous requirements, to having disinterested stakeholders, probably with a team dispersed around the world. If that’s your world, that’s where Penny is too! Penny is a director of Making Projects Work Ltd, and she has hosted virtual summits since 2010. You can contact Penny on Twitter at @PennyPullan or by responding to the summit e-mails.
Adrian Reed
28th January 2020
Diversity of Thinking – Systems Thinking
Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. He is a Past President of the UK chapter of the IIBA® and he speaks internationally on topics relating to business analysis and business change. Adrian wrote the 2016 book ‘Be a Great Problem Solver… Now’ and the 2018 book ‘Business Analyst’
You can read Adrian’s blog here and follow him on Twitter here.
Helen Winter
29th January 2020
Diversity of Stakeholders and Strategies
Helen Winter is a highly experienced business analyst and author, who helps a diverse range of organizations across industries to deliver better business outcomes. CIOs rely on her support and clarity, when they can’t see a way through complex programmes of change. Helen will be sharing her perspectives on the diversity of stakeholders and techniques in answer to your questions.
Helen’s book, The Business Analysis Handbook, has been shortlisted for two awards. Her blog, businessbullet.co.uk helps business analysts worldwide with tools and techniques. She speaks and is the Chair of the Midlands branch of IIBA UK chapter.
Paula Bell
30th January 2020
Getting Comfortable Being Uncomfortable
Paula Bell is a business analyst, leadership coach, consultant, speaker and author, with a wide range of experiences in project roles in corporate America. She’s lead multiple multi-million dollar transformation projects and currently leads a team of business process consultants. She also holds two black belts, and is known as the BA Martial Artist!
Paula will share how diversity is more than ethnicity, which is what many think of first. There are many dimensions to diversity. Some of those dimensions may make you uncomfortable, but the truth is, it’s reality for others. Being comfortable being uncomfortable, can help you get over the initial response of “avoidance” and move toward “embracing” without compromising your own diversity, with the benefit of learning from others.
Georgiana Mannion
31st January 2020
Playfulness
Georgiana has been working in the analysis and change space for over ten years and is currently the Vice-President of IIBA Australia. She has spoken internationally on BA and Change Management subjects with a twist. She speaks on bringing games and play into our field and has even gamified Lean! She has spoken in 4 countries, owns a suitcase of Lego, and outside of being a BA, she enjoys playing music.
Here’s Why You Should Sign Up for the 2021 Business Analysis Summit

Attend from the comfort of your own home or office
All the interviews can be listened to online. There’s no travel or hotels to book, saving you money and avoiding you having to take time off work and arrange cover to attend, and spending time away from work and your family.

Online Access to the Interviews
The interviews will be available online, for free, on the appropriate day of the summit so you can listen to them at your own convenience.

A panel of hand-picked expert speakers
Your expert speakers have been chosen by your host, Dr Penny Pullan. They will expand your thinking and provide tools and techniques for you to try out, safe in the knowledge that they’re coming from experts.

The Chance to Upgrade
To gain access to all the interviews, forever, and one to one interaction to discuss each session with the Summit host.