Attention: business analysts and change professionals
Are YOU involved in improving business? Do you work with people to change processes, systems and/or the structure of their organisations? Do you need a huge range of skills, behaviours and competencies to make change work through and with others?

Join us for the ninth, annual, free, virtual and online Business Analysis Summit. The 2019 summit features short interviews with world-class experts and practising business analysts. Enter your name, e-mail address and location below, plus any question that you have for the speakers:
I promise to protect your privacy. You can find out the details of how I do this by looking at our privacy policy. By signing up, you consent to receiving e-mails from me, Penny Pullan of Making Projects Work Ltd. The summit uses e-mails to inform you of future summits and speakers, to ask for your input on possible speakers and your feedback. We use e-mails to ask you to send in questions for the speakers, to let you know what’s happening each day of the summit and to provide you with links to summit sessions. In between summits, you’ll only receive occasional emails, which may include links to useful resources related to business analysis, my books and other related workshops and courses. You can of course unsubscribe at any time.
The 2018 theme for the Business Analysis Summit was Step up Your BA Career! The Summit is a unique chance for you to develop your skills, without the costs and hassle of travel. There is no charge to register to listen in to each speaker via the web each day, at a time to suit you, and to join in the discussions on Twitter and LinkedIn. There are already over 1500 participants registered for this eighth annual BA Summit, a key event for business analysts since 2010.
Speakers will be announced closer to the time. Here are the 2018 speakers to give you a flavour of the Summit.

Joy Marsden
Keep Stepping!
22 January 2018

Penny Pullan
Honing Your Leadership Skills as a BA
23 January 2018

Adrian Reed
Systems Thinking: A Crucial BA Skill
24 January 2018

Kupe Kupersmith
Getting Real Engagement Using Improv Skills
25 January 2018

Liz Calder
Cognitive Biases and the BA – Understanding How People Make Decisions
26 January 2018

Michael Augello
Unlock Your BA and Leadership Potential
29 January 2018
Feedback From Past Summits
Meet Our 2018 Speakers
Joy Marsden
22nd January 2018
Keep Stepping!
Joy’s mission is to ‘Inspire the Worlds Professionals’. She is known for her incredible, purpose-filled healthy perspective to work and everyday pressures. Joy has a wealth of experience working with high level executives and coaching managers and their teams. She gives people in organisations the tools to deliver their best even in pressured and uncertain times. Whereas others push you to work harder and make sacrifices, Joy focuses on working with excellence and stepping through challenges in order to stand out and get better results. Follow Joy on Twitter @JoyMarsden or visit her website here.
Penny Pullan
23rd January 2018
Honing Your Leadership Skills As A BA
Adrian Reed
24th January 2018
Systems Thinking: A Crucial BA Skill
It has often been said that we live in an increasingly volatile, complex and ambiguous world. The external business environment is complex and fast-moving, yet often our stakeholders are blindsided by ‘silver-bullet’ solutions that assume a neat linear relationship between cause and effect. In reality, things are rarely neat and linear. More often we’ll find that situations are devilishly difficult, requiring us to understand and engage with a whole range of messy interconnected issues and perspectives. In this session, Adrian Reed will discuss how systems thinking can help us explore these ‘messy’ situations, and can help organisations ‘learn their way through’ tricky problems. Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides Business Analysis consultancy and training solutions to a range of clients in varying industries. Adrian is Immediate Past President of the UK chapter of the IIBA and he speaks internationally on topics relating to Business Analysis and business change. You can read Adrian’s blog here. Follow Adrian on Twitter @UKAdrianReed
Kupe Kupersmith
25th January 2018
Getting real Engagement Using Improv Skills
Kupe, an improvisational actor, focuses on key improvisation lessons that will help you be a more attentive and flexible team member. Being a better improviser helps you improve the following skills – listening, communication, collaboration, relationship building, negotiating, influencing, critical thinking, leadership, and more. And your ability to gain buy-in, earn trust, and to make high velocity, quality decisions. In his book, To Sell is Human, Daniel Pink highlights improvisation as a critical skill for everyone. With Kupe’s improv, IT and business background, he will be able to help you directly apply these skills on the job.
Liz Calder
26th January 2018
Cognitive Biases and the BA – Understanding How People Make Decisions
Over Liz’s BA career, whether working in large or small organisations she has noticed people can behave in the most unexpected ways. And sometimes that has even included herself! In her session, Liz will explore how fascinating new discoveries in the area of neuroscience explain some of these behaviours. She will look at how cognitive biases affect BAs in all parts of their role, from running workshops and eliciting requirements through to delivering business cases. And, it’s not just theory – she will also discuss some practical steps people can take to help both themselves, and others, make better quality decisions.
Michael Augello
29th January 2018
Unlock Your BA and Leadership Potential
We are often reminded to take ownership of our own career development. We are often told “your career is your responsibility”. Sound familiar? Most of us follow our intuition and if we are lucky we find ourselves in the roles we enjoy. What if we approached it a little more structured and planned our development and our careers? Join Michael as he shares his international case study experiences and answers your questions on his proven techniques to kick-start your career, to craft a great career development plan and to get ‘un-stuck’ in your career. Michael is himself an influential leader in Business Analysis. He is a current board director role on the global board of IIBA® where he has had a central role in developing strategy. Michael served as Board Chair in 2014-2016. After a career in project delivery, Michael co-founded a successful consulting company which led to a stock exchange public listing in 2007. In recent years, Michael has returned to Business Analysis leadership through coaching, mentoring and leading capability uplift programs.
Here’s Why You Should Sign Up for the 2019 Business Analysis Summit

Attend from the comfort of your own home or office
All the interviews can be listened to online. There’s no travel or hotels to book, saving you money and avoiding you having to take time off work and arrange cover to attend, and spending time away from work and your family.

Online Access to the Interviews
The interviews will be available online, for free, on the appropriate day of the summit so you can listen to them at your own convenience.

A panel of hand-picked expert speakers
Your expert speakers have been chosen by your host, Dr Penny Pullan. They will expand your thinking and provide tools and techniques for you to try out, safe in the knowledge that they’re coming from experts.

The Chance to Upgrade
To gain access to all the interviews, forever, and one to one interaction to discuss each session with the Summit host.