Involved in change? You’re Invited to Join the 2015 Business Analysis Summit

Are YOU involved in improving business? Do you work with people to change processes, systems and/or the structure of their organisations? Do you need a huge range of skills, behaviours and competencies to make change work through and with others?

If so, you’ll want to join us for the next Business Analysis Summit. This year’s summit, from 23rd-25th November and 30th November – 1st December 2015, will feature short interviews with world-class experts and authors, one each day throughout the summit, along with the ability to interact. The theme this year is ‘Virtual working in a Changing World’ and this summit is combined with the Virtual Working Summit this year. The Business Analysis Summit is a unique chance for you to develop your skills, without the need to travel. There is no charge to register to listen in to each speaker via the web each day, at a time to suit you, and to join in the discussions. Previous years have had themes such as “Trends in Business Analysis” (2014), “Business Analysis and Leadership” (2013), “Tough skills for a changing world” (2012), “The BA working with…” (2011).

Who should attend? Those working on improving business through changing processes, systems, organisational structure and/or infrasture. Those interested in delivering solutions that fits the needs of their organisations. Your title could be business analyst, project manager, programme manager, requirements engineer, business architect, business process manager, product manager, Lean or SixSigma specialist, or even business systems analyst, amongst many other things. The key is that you are involved in making a change for the better. If that’s you, then:

Sign up now to make sure you don’t miss out:






Sign up for the 2015 Business Analysis Summit

Why a Business Analysis Summit? In a time of unprecedented change and with the economy turning the corner, the chance for business analysis to make a difference is bigger than ever. But it’s not easy, with so many barriers in your way:

  • so much work is done virtually, with conference calls and online meetings replacing face-to-face meetings of old;
  • people often don’t seem to know what they want until you deliver what they don’t want;
  • silos within your organisations;
  • the fact that business analysts work with stakeholders without line management authority;
  • the need to communicate effectively with business management at all levels and end users, as well as technical teams;
  • fewer resources and less time than before, but with with the same need for delivery;
  • everything we produce should ideally be able to flex as necessary as the business changes and adapts over time.
  • But it’s not impossible!

    Our theme: Virtual Working in a Changing World. I’ll interview a team of global experts, who you can find below. You’ll gain their top tips for you on how to succeed as a business analyst in your organisation, through acting as a leader within yourself, your project, your organisation and beyond. Join us!

    How? You’re in the right place! Sign up now for the BA Summit 2015. Once you’ve signed up, we’ll keep you informed and let you know how to access each day’s interview. The time that you choose to listen in each day is completely up to you: the talks will be available each day from 8am Greenwich Mean Time (3am Eastern Standard Time) for 23 hours. To listen in, choose a time to suit you (at work, in a break, on your commute or at home) then go to a special web page and play the interview. You can join in the discussion at our LinkedIn group as well.

    We’ve selected a crack team of experts willing to share their thoughts, ideas, and experience with you, so you can:

    • Find out about leadership in the world of virtual working;
    • Explore how to be productive when working remotely from your colleagues and other teams;
    • Find out what we can learn from anthropology about building relationships quickly with remote colleagues;
    • Explore whether ‘remote co-location’ is just a dream;
    • Understand how to build relationships and get things done through questions;

    and more! You can even ask your own questions, through the form below. Of course, the important thing about this BA summit is that you get to ask questions beforehand and participate in discussions on our LinkedIn group and/or via Twitter, so your ideas and issues are central.

    Meet this year’s Business Analysis Summit speakers:

    Penny Pullan

    Penny Pullan: Virtual Leadership of Change 23rd November

    Dr Penny Pullan is your BA Summit Host. She will kick-off your summit on 23rd November with a session introducing her new Virtual Leadership model and then answering your questions on how apply virtual leadership in a range of tricky situations that a BA might face!

    Penny has worked with thousands of business analysts over the past nine years, across industry sectors from banking and finance, through to telecoms and pharmaceuticals. She enjoys making a difference with people grappling with tricky projects. Tricky means anything from risky, with ambiguous requirements, to having disinterested stakeholders, probably with a team dispersed around the world. If that’s your world, that’s where Penny is too.
    Penny is a director of, Making Projects Work Ltd, and she has hosted the BA Summit since 2010. She is the co-editor of the book: ‘Business Analysis and Leadership: Influencing change‘ and she’s writing her next book on Virtual Leadership solo, also to be published by Kogan Page. You can contact Penny on Twitter at @PennyPullan or by responding to the summit e-mails.

    Judy Rees

    Judy Rees: Powerful Questions For Virtual Working
    24th November

    When you’re working virtually and involved in change, it seems natural to focus on the message you have to deliver. But in doing so, you could be missing one of the most effective tools in the change agent’s toolkit – the powerful question. Newshound turned virtual team-builder Judy Rees teaches people to use questions not just to gather information, but to build relationships and even control emotions. She will answer your questions on how to upgrade your questions! Contact Judy on Twitter at @JudyRees or via her website.

    Mark LewingJohn Stuart-Clarke

    Mark Lewing and John Stuart-Clarke: Remote Co-Location for Developing Software in an Agile Way
    25th November

    In large organisations, it’s not always possible for Agile teams to be co-located. Sometimes, team members sit hundreds or even thousands of miles apart. To be successful with remote teams, you need to use collaboration tools and share your information online. Aviva have been working on this for a few years and, at the start, remote teams made Agile development much harder. Now, though, Aviva’s remote teams work effectively on Agile developments and they find that these remote teams can even help people to work better together. But how did they do it? Mark and John will explain how using a combination of technology use and changing their approach to some aspects of development have led to success.

    Mark is a Senior Business Analyst at Aviva. He has been working on Agile projects for the last few years, and all of them have involved remotely located teams. Mark is passionate about developing skills of BAs and working in a way that suits the task at hand over following a framework because you have to.

    John Stuart-Clarke is a highly-experienced senior business analyst, with a successful track record of delivering the benefits discovery, pre-project approval & requirements management phases of large, complex change programmes for a number of large enterprises, including Aviva, Informa, Tech Data and Sony. Recently, John’s work has focused on embedding agile ways of working into Aviva UK’s General Insurance change function and effective data governance into the wider business.

    Mark and John co-presented a workshop at the Business Analysis Conference Europe this year on the topic of ‘Remote Co-location’, showcasing some of the techniques and concepts that have allowed Aviva to be successful.

    Priya Abraham

    Priya E. Abraham: How to cyber-connect – how to increase your virtual productivity through identity
    30th November

    In our virtual world of work, we all switch between the physical world and the digital world seamlessly. But how does our identity change and how can that help to build connections with remote colleagues?

    In this fascinating session, cyber-anthropologist Dr Priya E. Abraham will explore the various strands of identity that we can use to build strong connections with others across boundaries. We all have a range of tangible and intangible identity elements coexisting and, once you know more about these, you can adjust each one to help you connect with others.

    This session will give you new insights into your own personal identity map and help you gain a new perspective on how to connect effectively with people worldwide.
    Priya’s recent book Cyberconnecting was published by Gower this year. You may contact Priya via her website.

    Grace Marshall

    Grace Marshall: How to be really productive when you are working virtually 1st December

    Grace Marshall recently wrote the book ‘How to be REALLY productive: achieving clarity and getting results in a world where work never ends’, published by Pearson. Her session will answer your questions on how you can be productive when remote from your colleagues. She’s happy to cover any areas but suspects that most will be in areas such as:

  • how to walk the tightrope between being available to communicate and constantly distracted;
  • how to stop email from taking over your day;
  • maintaining momentum and cohesion to maximise team productivity;
  • how do you measure productivity: by impact or by hours?
  • It all depends on what you ask her questions about!

    Grace Marshall is head coach and chief encourager at Grace-Marshall.com and author of two books.

    Just type in your Name, primary Email Address and the country where you’re located then click the “Register Me Now!” button to register for the Summit. If you have ask a question for us to answer during the summit, please enter it too.







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    How does a Virtual Summit like this work? Here are some extracts from the feedback of previous BA Summits:

    Excellent concept brilliantly put together, thanks Penny. Robert Sprigge Business Analyst

    [There was a] word missing from the assessment range, we heard it so many times: FANTASTIC!!!!!!

    I think it’s been a really useful and important event for the business analysis community.
    Nick de Voil, Director, De Voil Consulting

    Thanks for another interesting summit Penny, this is a great way to learn and hear the opinions of others as I can do it when it’s convenient to me. You get a good range of speakers with a huge range of knowledge between them. I’ll definitely tune into the next one

    Thanks for all your efforts. Russ Chalton. Director. C.I.T.B.A. Ltd.

    Listening via browser was easy, did not seem to require any special tool. Flexibility to hear the broadcast any time during the day (I listened in at home in the evenings e.g. while cooking, even in bed just before sleeping, or during lunch break at work). Thought the breadth of topics from different angles was interesting and refreshing, especially enjoyed the Agile one! Very interesting how many speakers converged on the same opinions regarding role and future of BA, key skills etc – good food for thought for me.

    This is an excellent idea. I greatly appreciate the amount of work that you muit have put into organising it. The role of a Business Analyst is an extremely important and responsible one. Anything that encourages quality and enables us to work better is to welcomed. In the past I have done a lot of work on the development of right first time systems development methodology. I know what can be achieved and I wish people were open minded enough to allow us to deliver it. Jeffrey Nakar MIMIS Business Analyst

    I loved it! I loved the flexibility of being able to login anytime during the day to hear the interviews. The speakers that I heard were very professional, and well worth the time invested to listen to them. This was excellent!! thank you! Debbie Garcia, Business Analyst

    Thank you so much for organising!

    The topics were really interesting and the 1 pagers that were provided allowed for additional insight into the topics. A huge thank you for taking the time to help us all become more professional and improve our skills. Susan, Business Analyst

    I think this summit was a great idea and for a first attempt worked well, looking forward to next year. Richard Cheetham, Business Analyst

    I liked hearing the views of where things are going and what techniques are used. It helps to keep our own role structure and methods in perspective. Jeffrey Nakar MIMIS Business Analyst

    Was easy to listen, stop and start. Thanks Penny! Jill St. Clair/Sr Business Analyst

    A great summit. I feel quite invigorated! Nicki Boyd, BA Team Leader, John Wiley & Sons, Ltd

    THANK YOU PENNY for what you are doing for the community. i’d like to see how next year, this can spread to more of the US community. one idea: if you give a slight discount for the recordings to IIBA members, maybe they will help ‘market’ it.

    I thought the pace and lengths of each of the sessions were pitched just right, allowing me to take the discussions on-board without feeling ‘swamped’ at any point. I think it was very helpful. Thanks for a great series of talks, I’ll look forward to the next Summit in 2011. Ken Parsonage, Senior Business Analyst

    That it was a free event with the ability to log in and listen when convenient to the listener. There were also a wide range of speakers and topics that interested me. What worked well? – The length of the webinars. – The topics and speakers. What did you like during the summit? – Use of social media for comments / feedback i.e. Twitter and Linkedin. What was helpful? – URL references to additional content – Supplementary information

    The information was good and very useful. The speakers were well-known names.

    All the summit was excelent. Wonderful! But, the ‘career focus day was the high point. Arlinda veiga, Business consultant

    1. The summit being available throughout the day 2. Diverse background of speakers 3. Very well moderated, representing the voice of the listeners / questioners 4. Linkedin group for discussions It was a wonderful summit and I feel privileged in being a part of it. Definitely look forward to attending such summits in future as well. Salman Saleem – Sr. business Analyst

    Thanks for going to the work to putting this on. It’s a great format and good supplement to other knowledge gathering opportunities. I am a fairly experienced BA, but I always find opportunities to listen to other’s perspectives very helpful. Kent J. McDonald, Business Advisor Knowledge Bridge Partners

    The flexibility of listening to the session at a convenient time during the day, the fact that it was a webinar, duration of the sessions were just long enough to keep my interest; excellent presentation and quality speakers Anne Marie Tovey, Business Analyst

    Excellent summit with a broad range of topics and lots of valuable learning points, thank you Penny. Corrine Thomas, Business Analysis Team Manager







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